Amey Pune

Lead Product & Service Design

Blue Wave Laundry.

Customers hand over their clothes before they know the final bill. The product was designed to make that moment predictable, transparent, and trustworthy.

RoleLead Product Designer
ResponsibilitiesProduct Strategy · UX Research · Service Design · UI · Prototyping
DomainConsumer service · Offline-first
An estimate, never a fixed price. Ranges anchored to bag sizes people already picture — a backpack, a duffel, a basket.
The bill you can see coming. Every order carries a photo of the clothes on the scale, confirmed before payment.
Blue Wave — Choose a Service screen

02

The user problem

The real competitor wasn't another laundry. It was distrust.

Customers didn't leave over price. They left over unexpected bills, missed pickups, and never knowing where their clothes were.

Every other laundry A fixed price that quietly hides the surprise.
Blue Wave No price yet — but nothing you can't verify yourself.

The counter where every order starts and ends.

03

Role & constraints

Designing the product meant designing the service behind it.

Leading design end to end meant every interface decision carried an operational cost. Mapping the full order lifecycle kept the product honest, and it had to survive four hard constraints:

  • 01No payment gateway — the fees never made sense at this scale.
  • 02No real price until the clothes were weighed after pickup.
  • 03Three connected apps to build: customer, staff, and owner.
  • 04All of it manageable by one person.

04

Inside the service

The actual shop

The machines
The scale
Order bags
Tags & receipts
Pickup & delivery
Where the day is tracked

05 — The insight

The hardest moment isn't washing the clothes. It's handing them over before knowing the price.

Get that one moment right, and everything after it becomes easy.

06

Decisions & trade-offs

Every decision demands a price.

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07

How the service works

One service, three connected experiences.

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08

Outcomes

[ 71 ]%

of customers came back for a second order — the outcome that mattered most.

A live service ecosystem with connected customer, staff, and owner apps — refined continuously against the real order lifecycle over eight months.

₹ [ 90+ ]Revenue to date
[ 1000 ]Orders completed
[ 15 ]Active subscriptions

09 — Reflection

What looked like a laundry app was really the design of the ten seconds after a stranger takes your clothes and before you know what you owe.

This project shows how product design and service design work together to solve trust problems in an offline-first industry — starting from real constraints rather than ideal flows, because the solutions that survive are the ones that hold up in the real world, not just on the canvas.